Coglode Cookbook

We’re unable to let go of our past bad investments, even if it makes sense to do so

Negative experiences feel less painful overall when they’re bundled together

Packaging multiple pieces of bad news feels less uncomfortable than drip-feeding it out over time and creating uncertainty.

Where can you combine difficult decisions into one major announcement?

Communication

Package your pains, don't prolong them

Nobody likes hearing bad news, but there's an art to it. What difficult announcements can you consolidate into one package?

We’re unable to let go of our past bad investments, even if it makes sense to do so

Negative experiences feel less painful overall when they’re bundled together

Packaging multiple pieces of bad news feels less uncomfortable than drip-feeding it out over time and creating uncertainty.

Where can you combine difficult decisions into one major announcement?

Communication

Package your pains, don't prolong them

Nobody likes hearing bad news, but there's an art to it. What difficult announcements can you consolidate into one package?

Packaging multiple pieces of bad news feels less uncomfortable than drip-feeding it out over time and creating uncertainty.

Where can you combine difficult decisions into one major announcement?

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We’re unable to let go of our past bad investments, even if it makes sense to do so

Negative experiences feel less painful overall when they’re bundled together

Related Pairings

Reframe bad past investments as a stage to loosen attachment to them

With loss, perception is everything. As long as we've gained something, we can let go. How can you reframe past efforts?

Framing

Related Pairings

Create 'pain bundles' at new time periods

New chapters in our lives mean creating new versions of ourselves. How can you make it easy for people to take the leap?

Fresh Start Effect

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Heavy past investments needn't weigh you down today

Our past efforts can often get the better of us. How might you test out a different direction in a lean way?

Foot In The Door

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Loosen attachments to the old with slowly-increasing familiarity to the new

We're averse to what we don't know, slowing down progress. How might you avoid this with small info drips spread over time?

Mere Exposure Effect

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Overcome bad past investments with a clean, reflective slate

A fresh week, month or year offers a convenient opportunity to let go of sunk costs. Where can you use time to get closure?