Embracing Change

Loosen attachments to the old with slowly-increasing familiarity to the new

We're averse to what we don't know, slowing down progress. How might you avoid this with small info drips spread over time?

We're predisposed to over-value our current efforts and feel uncomfortable about that which we're not familiar with, even if it might be a better route forward.

How can you expose those exhibiting sunk costs to new ideas by gently increasing exposure and familiarity to them over time?

Eventually, the better idea won't be so unfamiliar any more...

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