Coglode Cookbook

Overcome fear of new, unknown choices with a little taster

We stick to what we know, even when there are better things available. How can you offset this with a low risk sample?

Status Quo Bias

We tend to stick with our previous choices, even if the alternatives might be better

Foot In The Door

Making a small commitment now makes us more likely to agree to a greater one later

We're creatures of habit, sticking to what we know even when there are better things available.

However, we can use a Foot In The Door to offer a low risk sample.

Where are people sticking to what they've done for a long time? This could be using an inferior product from a competitor, or an old product that you're looking to sunset.

What small thing could you provide them to take that first step into the unknown? A free 1hr webinar, a 3 month free trial for existing competitor customers, a free software migration process... The list is endless.

Most importantly, keep it small, easy, relevant and attractive.

Embracing Change

Overcome fear of new, unknown choices with a little taster

We stick to what we know, even when there are better things available. How can you offset this with a low risk sample?

Status Quo Bias

We tend to stick with our previous choices, even if the alternatives might be better

Foot In The Door

Making a small commitment now makes us more likely to agree to a greater one later

We're creatures of habit, sticking to what we know even when there are better things available.

However, we can use a Foot In The Door to offer a low risk sample.

Where are people sticking to what they've done for a long time? This could be using an inferior product from a competitor, or an old product that you're looking to sunset.

Most importantly, keep it small, easy, relevant and attractive.

Embracing Change

Overcome fear of new, unknown choices with a little taster

We stick to what we know, even when there are better things available. How can you offset this with a low risk sample?

We're creatures of habit, sticking to what we know even when there are better things available.

However, we can use a Foot In The Door to offer a low risk sample.

Where are people sticking to what they've done for a long time? This could be using an inferior product from a competitor, or an old product that you're looking to sunset.

Most importantly, keep it small, easy, relevant and attractive.