Whether you have a set of complimentary products that can be collected, or a series of task-based badges that need to be unlocked to get a reward, consider restricting their supply and therefore adding in a little friction to the collecting process. Ensure not too scarce to disincentivise, but just enough to foster greater feelings of success.
Where can you explore scarce collections for especially-valued products or rewards, or to promote new product exploration?
New beginnings offer powerful opportunities for change, but how can we make it easy to do so?
If we're more likely to do the hard stuff by bundling it in alongside rewards, how might we make these commitments public?
Did you know: by reading these words, you're well on the way to understanding this unique Pairing...