Communication

Make memories social to trigger desire for new ones

Positive memories are rarely experienced in isolation. How might you enrich the past by fostering shared recollection?

Positive memories of times gone by are surfaced and strengthened by those we shared them with. If you're using nostalgia in your communications, frame messages as a reciprocal question to others, like "Remember this too?" or "Time for another adventure together?". Airlines, holiday and events firms or any experiential companies can use this.

What shared past experiences can you surface to start a reciprocal journey down memory lane? Next: make it easy to make brand new memories together.

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