Embracing Change

Let the actions of others reduce personal fear of the unknown

As social creatures, we're greatly reassured by the actions of others. How can you use this to reduce aversion to change?

Evolutionarily, we're hard-wired to avoid unnecessary risk. However, this means we have a frustrating tendency to stick to what we know, forgoing opportunities for new and better things. However, we also naturally follow others, especially in such new or unfamiliar situations.

How can you use others’ choices to reassure individuals, help reduce risk aversion and ultimately explore the benefits of what is currently a little unfamiliar?

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