The behaviours of others greatly inform what we ourselves will do. Taking this a step further, when setting up default choices, use what is most popular as the default option to supercharge its effect. Communicate this clearly when presenting your options to reduce analysis paralysis and provide further choice confidence, especially for new customers.
What default options do you present, consciously or otherwise? How can you use the decisions of others to add a level of confidence to them?
Going further, if you wish to change your defaults, think about highlighting the social group that best helps reinforce this. For instance, a coffee shop defaulting to a new premium espresso that is already most popular amongst its online coffee bean subscribers.
If we enjoy being reminded of past, positive experiences we've had, how can we spread these out in small drips over time?
Because we value certainty, we are motivated by curiosity. Where can you foster a desire to satisfy both needs?
Providing shareable benefits to a VIP launch group will be valued and acted upon. What can you gift to early adoptors?
We don't process and remember lists of information uniformly. How might you actually use this to your advantage?
Those who are unfamiliar with what you offer need a little extra help to decide. Where might you provide defaults that guide?