Environment

Heighten an eco-product’s perceived value with its uniqueness

Pre-owned items come with a history, making each one unique. How can you celebrate their variability?

If it’s impossible to repurpose your recycled materials with any visual consistency, use this to your advantage. Assuming decent quality control, reframe any variation between products as a basis for unique, one-of-a-kind items. This will make them feel more special, story-laden and valued by consumers.

Swiss brand Freitag does just this, making bags and accessories from truck tarpaulin. Each bag sold is unique, with its own colours, patterns and its own special code, making it an exciting, yet highly-personal purchase.

How might you utilise any inconsistency in recycled materials to create a unique range of products that let each let their past shine through?

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