Loyalty

Give what is otherwise hard to come by

Off-the-menu, custom or rare, we greatly appreciate gestures that others cannot so easily attain. How might you create this?

When rewarding behaviour, consider gifts that are rare or cannot be attained by any other means. For example, consider manufacturing a product that can only be attained by those on the highest tiers of your loyalty programme. Or, an invitation to special event that only happens once a year.

Where can you provide a scarce reward to make people feel valued? Remember, scarce needn't mean expensive, just restricted in public supply.

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