Conversion

Encourage action by offering closure on mystery

Because we value certainty, we are motivated by curiosity. Where can you foster a desire to satisfy both needs?

Make it easy for people to want to develop a curiosity in your products with playful, suggestive messaging regarding its outcomes.

Even reframing an initial call to action, like:

"Sign up to get started"

As something more curious and goal-orientated, like:

"Sign up to see how to do it"

...shows us that curiosity needn't be a grand event, but instead can operate in subtle, suggestive ways that playfully motivate by holding back certain information.

Where can you inspire explorative inquisition within people with in subtle ways at the beginning of their journey with you?

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