Conversion

Emphasise the visibility of restricted areas to increase your product’s value

Doing so will increase perceived value for those who aren't yet members and also forge a VIP status for those already inside

The members-only area of a website is often treated as a backdoor to a private club, hidden away from prying eyes. However, those who are able to regularly peek inside these exclusive areas and experience their benefits can notice the many advantages of belonging. If you create a suggestive, striking understanding of what they are missing out on, you can increase their burning desire to join. 

Furthermore, current members get a boost on their perceived status as they are reminded of what they're gaining. For instance, Amazon keeps prompting us to the many advantages of being a Prime member. It’s impossible to order any product without seeing several reminders. While we may need to adjust between a pleasurable user experience and increased salience, there are benefits to be gained from a higher visibility of the restricted area and its perks.

Conversion

Emphasise the visibility of restricted areas to increase your product’s value

Doing so will increase perceived value for those who aren't yet members and also forge a VIP status for those already inside

The members-only area of a website is often treated as a backdoor to a private club, hidden away from prying eyes. However, those who are able to regularly peek inside these exclusive areas and experience their benefits can notice the many advantages of belonging. If you create a suggestive, striking understanding of what they are missing out on, you can increase their burning desire to join. 

Furthermore, current members get a boost on their perceived status as they are reminded of what they're gaining. For instance, Amazon keeps prompting us to the many advantages of being a Prime member. It’s impossible to order any product without seeing several reminders. While we may need to adjust between a pleasurable user experience and increased salience, there are benefits to be gained from a higher visibility of the restricted area and its perks.

Conversion

Emphasise the visibility of restricted areas to increase your product’s value

Doing so will increase perceived value for those who aren't yet members and also forge a VIP status for those already inside

The members-only area of a website is often treated as a backdoor to a private club, hidden away from prying eyes. However, those who are able to regularly peek inside these exclusive areas and experience their benefits can notice the many advantages of belonging. If you create a suggestive, striking understanding of what they are missing out on, you can increase their burning desire to join. 

Furthermore, current members get a boost on their perceived status as they are reminded of what they're gaining. For instance, Amazon keeps prompting us to the many advantages of being a Prime member. It’s impossible to order any product without seeing several reminders. While we may need to adjust between a pleasurable user experience and increased salience, there are benefits to be gained from a higher visibility of the restricted area and its perks.

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