Conversion

Display a unique picture highlighting the first piece of information

A picture is not only worth a thousand words, but can even be more compelling if it highlights the first info the user sees

When making a judgement in an uncertain situation, the first piece of information we see greatly influences what we end up choosing. We begin with an implicit reference point, and then work from this  to reach an intuitively-correct conclusion. But this adjustment process is biased towards the initial piece of information: our anchor. 

Given that we’re visual creatures, using an associated image creates a compelling anchor. An image springs to mind faster than text alone, drilling down into the essence of how we process information.

For instance, by showing an initial picture of a plate of food with a smaller portion, you may establish an adequate reference point that signals how much a person should eat. This could be far more influential than writing 100g of potatoes, which is hard to imagine.

In a fragrance retail store, you could display an image of the larger perfume bottle to communicate a higher purchase reference point.

What picture can you provide as the first piece of information that creates an adequate and captivating anchor for the decision that follows?

Conversion

Display a unique picture highlighting the first piece of information

A picture is not only worth a thousand words, but can even be more compelling if it highlights the first info the user sees

When making a judgement in an uncertain situation, the first piece of information we see greatly influences what we end up choosing. We begin with an implicit reference point, and then work from this  to reach an intuitively-correct conclusion. But this adjustment process is biased towards the initial piece of information: our anchor. 

Given that we’re visual creatures, using an associated image creates a compelling anchor. An image springs to mind faster than text alone, drilling down into the essence of how we process information.

For instance, by showing an initial picture of a plate of food with a smaller portion, you may establish an adequate reference point that signals how much a person should eat. This could be far more influential than writing 100g of potatoes, which is hard to imagine.

In a fragrance retail store, you could display an image of the larger perfume bottle to communicate a higher purchase reference point.

What picture can you provide as the first piece of information that creates an adequate and captivating anchor for the decision that follows?

Conversion

Display a unique picture highlighting the first piece of information

A picture is not only worth a thousand words, but can even be more compelling if it highlights the first info the user sees

When making a judgement in an uncertain situation, the first piece of information we see greatly influences what we end up choosing. We begin with an implicit reference point, and then work from this  to reach an intuitively-correct conclusion. But this adjustment process is biased towards the initial piece of information: our anchor. 

Given that we’re visual creatures, using an associated image creates a compelling anchor. An image springs to mind faster than text alone, drilling down into the essence of how we process information.

For instance, by showing an initial picture of a plate of food with a smaller portion, you may establish an adequate reference point that signals how much a person should eat. This could be far more influential than writing 100g of potatoes, which is hard to imagine.

In a fragrance retail store, you could display an image of the larger perfume bottle to communicate a higher purchase reference point.

What picture can you provide as the first piece of information that creates an adequate and captivating anchor for the decision that follows?

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