Experience

Design for immediate needs

We're hardwired to overvalue what we can get right now. Where can you give the gift of immediacy?

We're hardwired to overvalue things we can get right now, over those that are delayed.

Payment provider Stripe have designed for this with Instant Payouts - allowing customers to get immediate access to their cash in 30 minutes (even at weekends) instead of waiting 2-3 business days. A 1% fee is charged for the convenience.

Where can you design for immediacy in a way that people will provide unique value? What features do you already have that could be particularly time-sensitive?

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