We're hardwired to overvalue things we can get right now, over those that are delayed.
Payment provider Stripe have designed for this with Instant Payouts - allowing customers to get immediate access to their cash in 30 minutes (even at weekends) instead of waiting 2-3 business days. A 1% fee is charged for the convenience.
Where can you design for immediacy in a way that people will provide unique value? What features do you already have that could be particularly time-sensitive?
We hate missing out on what we could have had. How can you reassure people with a dose of future certainty?
Good or bad, we'll more likely recall peak and end exeriences. How can you foster golden moments that beg to be shared?