Experience

Create positive, shareable peak-ends

Good or bad, we'll more likely recall peak and end exeriences. How can you foster golden moments that beg to be shared?

Given that we're disproportionately sensitive and have a better recall of the peaks and ends of experiences, unexpected acts of kindness or positive moments are more likely to be shared on social media with friends.

Where can you add a positive ending that really taps in to a customer's own emotional aims, making them feel understood or special? These moments are gold and we'll share them with the world...

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