Given that we're disproportionately sensitive and have a better recall of the peaks and ends of experiences, unexpected acts of kindness or positive moments are more likely to be shared on social media with friends.
Where can you add a positive ending that really taps in to a customer's own emotional aims, making them feel understood or special? These moments are gold and we'll share them with the world...
We're hardwired to overvalue what we can get right now. Where can you give the gift of immediacy?
We hate missing out on what we could have had. How can you reassure people with a dose of future certainty?