Allowing customers to tailor your product to their needs is central to feelings of meaningful ownership and long-term attachment to the brand.
However, if you allow for an IKEA effect in your product, how can you underline its uniqueness in your messaging? Letting customers know what is uniquely theirs and no-one else's will enrich the creative process further and heighten perceived value.
Not all aspects of an upcycled or pre-owned item are valued equally. Some require sensitive communication...
Giving and receiving gifts can be a deeply personal experience. How can you surface these connections in your products?
Even though we know what we like, we also favour some choice variability. How can you satisfy both needs at the same time?
We're hardwired to spot what stands out from the crowd. How might your product range make use of this?