Though simplified words can be powerful for recall, repetition and therefore virality, they can be further bolstered with a striking image or visual metaphor that brings the concept home.
A great example here is artist Shepard Fairy's HOPE poster for Barack Obama's 2008 presidential Campaign, which acquired instant recognition and a powerful wave of variations, memes and imitations. The word "Hope" alone would never travel so far.
Where can you support powerful, simplified messaging for a new campaign of behavioural change, a new product or policy with a striking image that reinforces the meaning behind your words?
When making choices, we more easily process visual over text-based information. Where can you provide more helpful imagery?
Without this concise text, you'd likely be overwhelmed. Where can you help people avoid information overload?
Positive memories are rarely experienced in isolation. How might you enrich the past by fostering shared recollection?