Communication

Bolster simplified messaging with imagery

Easy-to-understand straplines or slogans are powerful. But how can you supercharge them with bold imagery?

Though simplified words can be powerful for recall, repetition and therefore virality, they can be further bolstered with a striking image or visual metaphor that brings the concept home.

A great example here is artist Shepard Fairy's HOPE poster for Barack Obama's 2008 presidential Campaign, which acquired instant recognition and a powerful wave of variations, memes and imitations. The word "Hope" alone would never travel so far.

Where can you support powerful, simplified messaging for a new campaign of behavioural change, a new product or policy with a striking image that reinforces the meaning behind your words?

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