Product Development

Avoid uncomfortable past associations

Not all aspects of an upcycled or pre-owned item are valued equally. Some require sensitive communication...

Surfacing the history of a repurposed product suits certain use cases over others. For instance, shoes recycled as underwear might not be as appealing as milk jugs remade into toys. It's important to balance concerns around product quality as well as feelings of potential disgust! What aspects of what you're recycling could trigger negative (albeit unfair) associations with what it becomes?

If unavoidable, how can you control for this with quality assurances and manufacturing processes?

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