Surfacing the history of a repurposed product suits certain use cases over others. For instance, shoes recycled as underwear might not be as appealing as milk jugs remade into toys. It's important to balance concerns around product quality as well as feelings of potential disgust! What aspects of what you're recycling could trigger negative (albeit unfair) associations with what it becomes?
If unavoidable, how can you control for this with quality assurances and manufacturing processes?
Giving and receiving gifts can be a deeply personal experience. How can you surface these connections in your products?
Even though we know what we like, we also favour some choice variability. How can you satisfy both needs at the same time?
We're hardwired to spot what stands out from the crowd. How might your product range make use of this?
Even though we value product customisation, we crave a uniqueness to what we own. How can you make one-offs a reality?