Getting people started is often the hardest thing. However, those who've already made investments in a platform or service can act as a means to help new subscribers get started. For example, someone on a weekly coffee subscription could share a code with a friend to simply try the service for free for a week.
This could be taken further by allowing the existing subscriber to add a personalised note or make a product choice they think would be best for the new subscriber.
How can you use the wisdom of more experienced users to get the uninformed started?
Taking time to celebrate milestones with your early adopters can be a brilliant way to reinforce your value in a fun way
Drip-feeding information is key for retention and recall. What crucial knowledge can you spread out over time?
Social norms help guide us in times of uncertainty. What well-trodden steps can people take first with you?