Allow existing customers to get new customers started

What's new feels safer when guided by relative experts. How can you use others' wisdom to get people off on the right foot?

Getting people started is often the hardest thing. However, those who've already made investments in a platform or service can act as a means to help new subscribers get started. For example, someone on a weekly coffee subscription could share a code with a friend to simply try the service for free for a week.

This could be taken further by allowing the existing subscriber to add a personalised note or make a product choice they think would be best for the new subscriber.

How can you use the wisdom of more experienced users to get the uninformed started?

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