The meaning, nuances and links between core cognitive principles
A set of best practices on the art of applying them
A full set of Nuggets to apply behavioural insights to your work
The balance between theory, case studies, group exercises and feedback was spot-on! It's been one of the most engaging and rewarding sessions I've experienced. Looking forward to using these lovely Nuggets in workshops to come!
I've always loved Coglode and am fascinated by all the research coming out, but coming to the Academy was on another level. Can't wait to put into practice some of the principles I've learnt here...
Incredible what you can learn in a day! Coglode Academy is well worth the investment. I took away so many insights and ideas that I can instantly apply to my work.
I had an absolute ball at Coglode Academy! It was really great to get stuck into the Nuggets. I loved the bridge between research and product design and really looking forward to using them in my work…
I came away from Coglode Academy equipped with a new set of tools and excited to put them into practice. The course was delivered in a very engaging way, with a perfect balance between learning the theory behind cognitive principles and how to apply them.
A really well-thought-out and well-delivered day. Lots of practical takeaways and one of the few training courses which is guaranteed to change the way I work on projects in the future.
Coglode Academy gives structure and logic to seemingly open ended problems. As someone who can sometimes over do the information gathering and analysis it was really powerful to be able to pick a few paths and know that there's empirical reason behind my choices.
When the experience was so positive throughout, it is difficult to pin-point the most enjoyed feature, but the learned ability of actually applying the insights into practice is what will bring the most value in the longer-run.
Coglode Academy is probably the most thoroughly-planned course I've attended. I can genuinely say the day was fun, informative and I found it so inspirational!
Amazing way to learn and apply behavioural insights. Super fun day with you all.
Scientific research can be daunting and time consuming yet it's crucial for any decision making process. Coglode perfectly solves this by making research digestible, equipping us with the tools to apply it. Engaging, dynamic and so much fun!
I loved it! I came away with lots of learnings and new ideas to use in and for HSS. A really great mix of practical methods and inspirational case studies from the real world.
I loved how you structured the day and your ability to share and communicate the knowledge contained within the Nuggets; they are like gold to me now!
The Academy and the tools itself were the perfect balance of creatively scientific and scientifically creative!
One of the most valuable workshops we've ever had! Thanks so much Jerome and Roxy!
A very informative, insightful and fun day! I joined knowing very little about behavioural research but now have the knowledge and confidence to understand and start applying it to my work. I couldn't recommend the Academy more highly!
An amazing workshop. Anyone running a business or startup, I highly recommend you go to Coglode Academy.
One of the best and most practical workshops I've attended on behavioural science. If you're interested in understanding how people make decisions and designing around this, you should definitely attend.
We limit classes to 20 attendees to create a highly engaging and warm environment
We use real world case studies throughout to ground your learning in reality
Learning needn’t be dull. You’ll leave Coglode Academy buzzing and inspired!
Everything needed to understand and apply behavioural insights:
• Full day training with Coglode's Co-Founders in a small group
• Box One of Coglode Nuggets (or Two if you have Box One!)
• Methods for applying behavioural principles to your work
• A deep understanding of the forces that shape behaviour
• Ability to create ideas that will effectively change behaviour
• Real case studies that show the impact of behavioural science
• Understand the power of behavioural research
• Use Nuggets to effectively apply behavioural principles
• Learn how to combine principles for maximum impact
• Gain a set of best practices for applying insights
• A box of Nuggets for each team member
• Hone skills for combining and applying principles artfully
• Develop the mindset needed to apply behavioural principles
• Learn how to run an effective behavioural experiment
• A box of Nuggets for each team member
We've spent over 10,000 hours these past two years finding, reading and translating the most important and influential behavioural research, so you don't have to.
Box One offers the foundational behavioural knowledge your team can use straight away for design workshops and planning sessions to build better products.
"It's the first time I've seen behavioural science turned into a workshop-style toolkit that you can use to build better, more effective products."
Jaz Blakeston-Petch, Product Owner, National Lottery UK
When the design team come up with concepts for the product, highlighting the behavioural principles behind their ideas is essential.
We've created Nuggets Badges for you to use as part of the digital design documentation process. This reusable .Sketch document is included as part of the Training package.
“LOVE the sketch badges.
These are great - I'll be adding these to our process”
Craig Watson, Product Owner, Spotify
To ensure that behavioural thinking is a consideration within agile teams, we've created Product Feature cards.
These allow Product Owners to define and clearly communicate the relevant behavioural insights to the design team, on a feature-by-feature basis.
“Setting behavioural priorities is vital. However, each feature that a product owner is looking to build has its own behavioural consideration. Highlighting the behaviour in an agile way like this is both incredibly powerful and helpful for the production team.”
Brad Legge, Head of Production, ribot
Leading product design teams, like those at Spotify use Coglode’s behavioural toolkit to help create award-winning products that users love.
Our Training package contains everything your team need to weave behavioural thinking throughout your own processes and create better products too.
1-to-1 behavioural training sessions, enabling C-level individuals to make better decisions.
On-going support to ensure best-practice adoption of behavioural research within your processes.
An refreshing, thought-provoking and unique addition to your existing Innovation Day schedule.