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Coglode Live
June 29, 2022

Coglode Live 5 - Social Proof

Why are our decisions so influenced by the actions of others?

Join us as we dive deep into one of the most powerful behavioural influencers. We'll explore:

• The theory behind why it's so powerful
• Edge cases and brand new research that pushes our understanding further
• How to use it effectively in the real world, using world-class case studies

There will be a quiz with prizes too, so join us for the fun...everybody else is. ;)

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Nuggets mentioned

Social Proof
We copy the behaviors of others, especially in unfamiliar situations
Authority
We have a strong tendency to comply with those in charge
Dynamic Norms
We’re more likely to change if we can see a new behavior developing
Status
We constantly look for ways to improve how others see us
Endowed Progress Effect
We reach our goals faster when we have help getting started
Zeigarnik Effect
Incomplete tasks weigh on our minds until done
Certainty Effect
We crave clarity over chance and make costly sacrifices to get it
Salience
Our choices are determined by the information we're shown
Commitment
Once we’ve made a public statement, we make consistent decisions to support it
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