March 29, 2023

Coglode Live 11 - Prospect Theory

Why does losing $10 hurt more than getting $10 feels good? How does this bias our decisions?

Prospect Theory's considered one of the most important (and confusing) concepts in Behavioural Science. We'll explore:

• The various mechanics of how it works

• Examples from the wild that use it well

• How you can use Prospect Theory in your work to improve experiences!

So join us. Tversky and Kahneman will be proud of you.

Pitch deck