January 12, 2023

Coglode Live 10 - Certainty Effect

If tomorrow is inherently unknown, how can we use certainty to feel better today?

Like it or not, we're all hard-wired to seek out information that helps us reduce uncertainty over the future. We'll explore:

• How Certainty works as a behavioural concept

• Examples from the wild that use it well

• How you can use certainty in your work to improve experiences!

So join us. It'll be fun and engaging. You can be certain of that!

Pitch deck